Meet Our Team
Founder & Lead Travel Curator of Plan It Travel
Liz Richardson
Travel has always been more than a passion for Liz — it’s been a way of life. With over nine years in the travel and tourism industry, Liz Richardson built Plan It Travel on a foundation of experience, heart, and an unwavering belief that travel changes people.
She has lived across the globe — from Thailand to Puerto Rico to Europe — and with every move, she’s picked up more than just souvenirs. She’s collected stories, cultures, connections, and a deep understanding of what makes a journey unforgettable. That’s the spirit she brings to every itinerary she creates.
What sets Plan It Travel apart isn’t just logistics and bookings — it’s the way Liz listens. The way she knows how to turn “just a vacation” into a once-in-a-lifetime moment. Whether it’s a corporate retreat, a student trip, or a private group adventure, her goal is always the same: to create meaningful, seamless, memory-packed experiences that feel personal and effortless.
Owning and operating Plan It Travel is more than a business — it’s a calling. Liz brings together a deep love for people, a strong background in customer service, and an instinct for those little touches that make a big impact. Public speaking, planning, problem-solving, and a genuine sense of humor all come into play as she guides groups with care, insight, and joy.
At the heart of it all? Liz loves what she does — and she loves who she does it for. Let her plan something extraordinary for you.
Travel Experiences
At Plan It Travel, we design more than trips — we create experiences with purpose, personality, and polish. We specialize in private group travel, working with families, friends, colleagues, and special interest groups to craft seamless, stress-free adventures. From the moment your group decides to travel, we handle every detail so you can simply relax and enjoy the journey.
Our specialty lies in building customized itineraries that reflect who you are and how you want to explore the world. Whether you're passionate about history, food, art, nature, or just need a perfect mix of rest and adventure, we create a plan that’s tailored to your group's interests and pace.
But what truly sets us apart is how we curate each experience. We don’t just book hotels and tours — we hand-select every element of your trip to make it memorable. From local gems and hidden treasures to meaningful moments that leave a lasting impression, every detail is carefully chosen to reflect your travel vision.
At Plan It Travel, it’s all about intentional travel — the kind that brings people together, creates lifelong memories, and feels as effortless as it is unforgettable.
Private Group Travel
We specialize in organizing seamless travel for private groups — whether it’s friends, families, colleagues, or special interest groups. From the moment your group says “let’s go,” we handle every detail so you can simply show up and enjoy.
Curated Experiences
We don’t just book hotels and tours — we curate. That means thoughtful touches, local gems, meaningful moments, and connections that make your trip unforgettable. Every experience is hand-picked to fit your vision, down to the smallest detail.
Tailored Itineraries
No two travelers are the same — and your trip shouldn't be either. We build specialized itineraries tailored to your group’s interests, travel style, and pace. Whether you're chasing history, food, culture, or relaxation, we map out a journey that’s uniquely yours.
Independent Group Travel
Perfect for solo travelers or pairs who want the freedom to explore while still being part of a group. These curated trips offer the ideal blend of independence and connection — with planned activities, built-in flexibility, and a small group of like-minded travelers. You get the structure and ease of a group tour, with space to make the journey your own.
Why Choose Us?
Personalized Experiences
Our commitment to crafting personalized experiences has earned us recognition in the travel industry.
Cultural Focus
Our dedication to cultural immersion and authenticity sets us apart in the travel sector.
Attention to Detail
We uphold the highest standards of attention to detail in every aspect of your travel experience.
Local Expertise
We embrace local expertise and cultural knowledge to deliver enriching and authentic travel experiences.
Testimonials
See what our clients have to say about their experiences:
MJ Michels
'Plan It Travel helped our group with every aspect of our trip to Scotland. Before the trip, we were given a variety of choices for accommodations, activities and transportation so we felt that the itenarary was tailor made for us. In the months prior to the trip we each received custom boxes of Scottish themed gifts along with letters providing additional details and history of the places we would be visiting. Our experience was so good that we're already working with owner/tour director Liz to plan a trip to Nova Scotia in 2025. Plan It Travel is exactly the right choice for you if you are looking for a boutique travel experience that caters to your interests and activity level.'
A Ables
"The itinerary was well-planned with ample free time for my own exploration. Great food, good wine, welcoming country. Liz was attentive to everyone's needs."
More coming soon...
If you have traveled with us and would like to leave a review. Shoot us an email.
